a Sift Media business

Advisory services

Consulting services  |  Retainer services  |  Executive leadership briefings

K2 Advisory is an analyst firm focused on applying Horizon Scanning research methodologies that help organisations to develop strategies for possible future scenarios. Key areas for analysis include Cloud Computing, Sustainability, Innovation, Skills, Outsourcing and Software Satisfaction.

The K2 approach to analysis is underpinned by its links into the professional communities run by parent company, Sift Media.

K2 Advisory works with a very powerful network of top-level decision-makers in end user organisations. This eco-system of professionals and senior executives provides us with unrivalled connections to CFOs, Finance Directors, HR Directors, Procurement Officers and other Public Sector technology buyers. Alongside this, K2 analysts draw on 30 years of experience advising the CIO community on strategic matters.

The coupling of our Horizon Scanning methodology with our access to professional communities provides us with a differentiated approach and the ability to help shape business conversations in those communities around our research areas.

Using this approach we provide:

Independently-funded analysis
A K2 Annual Research Pass gives you full access to this analysis programme and complimentary access to our analysts.

Project services
Based on our areas of research expertise we provide related project services to organisations big and small – applying our Horizon Scanning research findings and interactions with the Sift Media end user communities to help with strategic business development, as well as to create highly differentiated and thought provoking marketing materials. These services can either be acquired as ad-hoc consulting services, or as part of a retainer agreement to prioritise our availability for your planned activities.

Event & networking services
For our communities we offer Executive Leadership Briefings over breakfast, lunch or dinner – and sponsorship opportunities for vendors.